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Creative freedom
down to the details
The decision to buy a Leica nearly always marks the beginning of a lifelong
artistic relationship. Leica M cameras are the perfect example of virtually
unlimited creative freedom. Precision high-performance instruments whose
technical features concentrate on the essentials, giving serious photographers
the scope to experiment with many different visual forms of expression.
To give this quality an unmistakable, personal touch, Leica is now offering you
an ambitious unique modular system. The Leica à la carte principle lets you
configure your own Leica M camera, which will then be produced just for you. You
choose all of the individual details that perfectly suit your functional, aesthetic
and practical preferences, starting with the colour of the camera top
and type of leather finish, following with different viewfinder frames and
ending with personal engravings such as signatures and markings which clearly
prove that your Leica is a unique item. Of course, this is only possible because
each Leica is made by hand in the traditional way practised in the factory in
Solms.
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